Direct Marketing Print Solutions and
Online Internet Technologies
Combine to Attract Consumer Response
CASE STUDY:
Save The Bilby Fund
“Face The Challenge” Crossword Competition
Targeted to all Australian Primary and Secondary Schools
The Planet Press Group together with Save The Bilby Fund continue our ground breaking campaign for the third consecutive year. The project aims to enhance public awareness, educate and inspire participation and fundraising to help save Australia's endangered species (including the bilby). For two months during July and August each year our Australian school children are asked to participate in "Face The Challenge" an educational nationwide competition with heaps of prizes!
Frank Manthey co-Founder of Save The Bilby Fund will travel to 3 winning schools, anywhere in Australia, and take a live bilby for the children to meet. Frank is a skilled, passionate presenter, and with the help of his little live Bilby, will inspire the children and teachers with his knowledge and explain their responsibilities to help save Australia's endangered species. The children he meets will be some of the future decision makers of our country, the benefits of this experience will be invaluable.
The competition also provides a useful tool for teachers, and provides a task requiring students to research on the internet, as well as problem solving. Past feedback on the competition has been fabulous.
To fulfill the project Planet Press have produced a
Printed Media and Online Solution:
• Campaign Design & Project Management
• Copywriting & Original Illustrations
• Website Design and Interaction
• Print, Finishing and Mailing Fulfilment
• Direct Marketing & Email News
• EnviroPrint Assistance
In the lead up to the campaign various DL and A4 flyers were produced and donated from our EnviroPrint program. These were distributed at community events such as: The Sydney Royal Easter Show, Brisbane Ekka, EcoFest etc
The crossword was researched and developed, incorporating original illustrations and design. It can be downloaded from the competition website, which was developed by Planet Press and housed on our EnviroPrint website.
Plus, a national mailout was sent to almost 10,000 schools Australia-wide, inviting participation, and directing the schools to register online. Email registrations are received at EnviroPrint on behalf of the fund, and participating schools are listed online in the Hall of Fame.
Registrations include information about fundraising activities which the schools may wish to participate in, giving great information to Save The Bilby Fund in the leadup to National Bilby Day on Sunday 13th September this year. This is a fabulous opportunity for the children that you know to get involved, please take a look online now, and forward this email home or to your friends.
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